Marketing

At Advisium Group we are aware that MARKETING is so broad that it can not be observed through just one optic, that is why we explain you what we do from three different perspectives but simultaneously complementary among themselves.

1) Based on the strategic relevance for the company. We help marketing managers to develop their marketing output from the highest and most strategic business initiative, to the most operative "day-to-day" activity.



2) Based on the specific scope. We help organizations to manage their marketing activities from insights tracking which can point out to new consumers' / shoppers' needs / purchasing values, to brand development, product launches, campaigns set-up and results measurement.

3) Based on the company's business orientation. We help business where their marketing driver is based on fostering a test, a purchase, a repetition and a habit (i.e. Foods & Beverages, FMCG); and, we help too companies where the key success factor is based on customer acquisition, loyalty, cross-selling and development (i.e. Banking, Insurance, Telecom, Services).

Among a few marketing activities where we help our clients to design, set-up and launch, we could highlight the following:

BRAND MANAGEMENT
  • Brand Architecture
  • Brand Portfolio Management
  • Brand Launches and Relaunches
  • Brand Positioning
  • Branding Strategies (mono, multi...)
  • Communication strategies
CONSUMPTION BEHAVIOUR SPOTTING
  • Decision analysis
  • Ethnographic and Sociological Psychologies
  • Trendspotting
  • Social marketing / Masses behaviour (tribality)
  • Market research(quali / quanti)
CUSTOMER RELATIONSHIP MANAGEMENT
  • Service strategies
  • Data modeling
  • Interactions management
  • Customers segmentations
  • KPIs measurement
DIRECT MARKETING
  • Database enrichment
  • Leads generation / qualification
  • Customer acquisition
  • Up / Cross-selling
  • Loyalty programs
  • Campaign efficiency management and optimization
INNOVATION MANAGEMENT
  • Innovation culture fostering
  • Innovation pipeline fulfillment & optimization
  • Go-To market monitoring/ optimization
SHOPPER MARKETING
  • Category Management
  • Shopper Experience Management
  • Shopper Insights and Attitudes Monitoring
  • Trade Channel Management
  • Trade & POS promotion
  • Channel Marketing
MARKETING STRATEGY
  • Competitive Analysis
  • Investment opportunities valuation (opex, capex, scenarios)
  • Channels / Communication / Product Assortment / Pricing Strategies
  • Marketing Budgets and Plans definition
  • Marketing scorecard modeling
ONLINE MARKETING
  • Lead generation
  • Online consumerism(attitudes & trends)
  • SEM, SEO
  • Online Buzz
  • Online Marcom (Marketing & Communications) Mix
PRICING MANAGEMENT
  • Pricing strategy
  • Optimal pricing assessment
  • Pricing policies
  • Pricing structures and controlling
  • Tariff plans / Income modeling
PRODUCT MANAGEMENT
  • Portfolio Management
  • Opportunity screening
  • Packaging/ formats development
  • Selling points definition (argumenting product key benefits)
  • Product communication
  • Product Lifecycle management
SALES EXCELLENCE MANAGEMENT
  • Sales models/ strategy definition
  • Sales structure, roles, staffing, metrics
  • Sales process-Go to market approach
  • Sales support processes
SERVICES MARKETING
  • Churn management
  • Lead generation
  • Customer acquisition
  • Cross / Up selling
  • Loyalty management

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